The Second Coming of Enron

Rebranding of Enron. Book design, printing and binding by Tessa Fish.

The Second Coming of Enron
Rebranding Enron
Enron was once the world leader in energy, electricity and natural gas. The goal of this piece was to reinvent a dead brand. These spreads are from a fifty-two page visual stan-dards guide. Enron has been resurrected as E2—a leading venture capital firm. The rebrand is a new beginning, includ-ing a new corporate identity, logo, photo style, audience, color palette, type style, business cards, letterhead, and overall personality. 
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