Larry on Tuesday
Some type of sub-title
This project involved taking a found handmade sign, redesigning it, and taking it another step further by carrying the design through multiple elements. After finding a sign in a shoe store window, where presumably the story owner left a note for customers that he was gone but would return on Tuesday, I created an alter-ego for Larry the shoe store owner. In doing so, I began exploring a brand and an event where Larry traveled to remote corners of the world but would always blog, live chat, or put on an gathering where he shared stories of his great adventures. The following are elements designed for Larry's Tuesday events.